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EXHIBIT 8

The Afterparty Sign

        A new icon has arrived in the hills, and it's spreading good times and easy vibes to everyone. I created this design with the intentions to be used on a hoodie/t-shirt for my clothing brand. I had a simple, yet difficult idea: to replace the Hollywood sign with the word Afterparty. I chose a photo of the Hollywood sign from a distance so as to include more interesting details like palm trees and houses than an up-close one would. I then inserted the Afterparty text using the SF Hollywood Hills font. I used the eyedrop tool to match the off white color of the original sign, and proceeded to erase the original sign, making sure to keep some of the posts, with a spot correction tool. I then replaced the blank area with my new letters, and duplicated layers of small sections of the hill background to overlap the text, so as to make it look as if it was naturally there in the first place. I didn't use many of my own design techniques, as I wanted to keep the look of the original photo, but I did change the color scheme to increase saturation and give the image a slightly reddish hue as I felt it fit my desired feel better.

Revisions - after reviewing my work and getting peer feedback, I made the following revisions:

  • I went a very different route with this design, and changed basically the whole image. I made crops of different selections of the photo to rearrange and emphasize certain areas in a jumble of related shapes.

  • I enlarged the Afterparty sign with a crop and overlapped it on the original, to make it look as if it's popping out of the image. Then, I overlaid colored letters on the crop itself to stand out more and tie in the color scheme of the whole image.

  • For the text colors, I used an automatic color palette generator, until I found a combination I liked.

  • I added the "always better than the party" and made the letters look dis-aligned, similar to the Hollywood sign itself. 

  • Finally, I added the "Hollywood, CA" in  a script font at the bottom, almost looking like a messy half-cursive-half-regular signature.

  • The image at the bottom is the png image placed on a generic mockup of a sand hoodie.

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Original Photograph Credit: unknown photographer.

Link to image:  https://img.travelawaits.com/filter:centercrop/quill/7/0/f/a/2/6/70fa26b88192add804b37fd6bf44e2435727711b.jpg?w=800&h=800

Hollywood from a distance edited.jpg
Hollywood remix FINAL PRODUCT.png
Hollywood back mockup.png
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