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EXHIBIT 3

business card.jpg

        With a minimalistic design, this business card highlights the Afterparty logo, and provides necessary information on the back side without clutter. The high contrast between the yellow and black really makes the logo pop, and the central alighnment makes a stand-out impression on viewers. On the back, a close proximity between the top 3 lines creaes a sense of association between them, while the bottom website's distance from the top lines makes it stand out as important. Additionally, the pink and yellow color scheme creates a fun, exciting view while the heavy, bold font of the Afterparty logo ties that playful color scheme into a more serious brand image.

business card.jpg

Revisions - after reviewing my original work and getting peer feedback, I made the following revisions:     

  • I decided to keep the original design, using the pink and yellow to have a slight contrast, and almost "trippy" look to the text. It also has enough contrast when printed on a card to make the yellow logo pop. 

  • I added the "Apparel + Design" underneath the logo to let the viewer understand more about the business.

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Credits: Original Work by Scott Hayes

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